Atalanta has been in the news recently due to rumors surrounding their forward player, Duván Zapata. The Colombian striker has been linked with moves to several top European clubs, including Manchester United and Liverpool.

The speculation has raised questions about the club's ability to retain its star players and whether they should be taking action now before it is too late. With just over two years left on his contract, there is no doubt that Atalanta would prefer to keep Zapata at the club, but the financial constraints may make it difficult for them to do so.

One possible solution could be for Atalanta to offer Zapata a significant contract extension or increase his salary. This would not only ensure that he remains with the team, but it would also show the club's commitment to retaining one of their key players.

However, this option comes with its own set of challenges. If Zapata does not agree to an extension or increased salary, Atalanta will have to consider selling him in the summer transfer window. This could result in a loss of revenue for the club and could potentially damage their reputation if they sell a player who was highly valued by fans.

Another option for Atalanta could be to try and negotiate a loan deal for Zapata. This would allow the club to continue to monitor his progress and assess whether he is worth keeping permanently. However, this option also carries risks as it means that Zapata may not play regularly for the team, which could impact his performance.

In conclusion, the rumors surrounding Duván Zapata are concerning for Atalanta. While it may be tempting to let him leave, the club must weigh up the pros and cons of each option carefully. Ultimately, it is important for Atalanta to focus on developing a long-term strategy that prioritizes the well-being of their players while ensuring that the club remains competitive in Europe.